General Mills, The Biggest Loser and Feeding America have joined forces to support the Pound For Pound Challenge, which will help Americans lose weight while providing hunger relief. Need even more reasons to help yourself while helping others? Food banks across the nation are facing unprecedented demand for food, and help is needed to keep this crisis from worsening.
Pledge to lose weight and for every pound you lose, General Mills will donate 10 cents to Feeding America* – enough to secure and distribute one pound of groceries to a local food bank. Enter your weight loss goal at www.PFPChallenge.com.
*$500,000 maximum donation. $100,000 guaranteed minimum donation.
Mail the Pound For Pound seals from specially-marked General Mills products. For every seal mailed in, General Mills will donate 10 cents** to Feeding America.
**Maximum donation of $275,000
Brands with the Pound For Pound seal include Cheerios®, Honey Nut Cheerios®, MultiGrain Cheerios®, Total®, Fiber One® (Cereal, Bars, Muffin Mix, Pancake Mix, and Yogurt), Green Giant® Valley Fresh Steamers™, Chex Mix® 100 Calorie, Warm Delights® Minis, Bisquick® Heart Health®, Cascadian Farm® (Cereal and Bars), and Yoplait Light®.
Donate to Feeding America.
Participants can pledge to lose weight from December 15, 2008 to April 27, 2009 and mail in seals from December 15, 2008 to December 31, 2009.
General Mills will provide a monetary donation to Feeding America, which is best for the organization, as it allows local food banks to purchase the types of groceries most needed.
Between the donations for weight loss pledges and product seals, General Mills hopes to contribute $775,000 to Feeding America to help secure millions of pounds of groceries.
Feeding America will distribute the funds to local food banks based on the ZIP codes of consumers who participate in the program, so the areas of the United States that participate most actively in the Pound For Pound Challenge stand to benefit most from the donations.
Each year, Feeding America provides food to more that 25 million low-income Americans, including 9 million children and 3 million seniors.
Visit www.PFPChallenge.com to join the Challenge to help solve the hunger crisis in America.
Learn simple ways to eat healthy at EatBetterAmerica.com.